Just before the final decision was announced on Sunday night the final challenge had involved promoting a brand of soda the pair performed a song, "For the Kids," which Rich sang and Matlin, who is deaf, signed.
Then came the moment of truth.
Stop reading here if you do not wish to know.
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Rich, one-half of the country music duo Big & Rich, won, outlasting Matlin to earn a quarter-million dollars for St. Jude Children's Research Hospital.
Matlin had been competing for the Starkey Hearing Foundation.
Most of the season's contestants returned for the live finale, but Richard Hatch was unavailable. He's back in prison once again for tax evasion.
Speaking to TV reporters after the show, host Donald Trump called it a tough decision. Also, it is being noted, he did not fire Matlin.