Kim Kardashian, Khloe and Kourtney will unleash their makeup line Khroma Beauty this winter.
The brand will attempt to “resonate strongly with multi-ethnic women of all ages who aspire to the Kardashian style of beauty,” according to a press release for the cosmetics line.
The reality star trio is teaming up with Boldface Licensing + Branding to release the assortment of beauty products
"Makeup plays such a huge role in all of our lives, whether we're on camera, at a shoot glammed up or just keeping it natural day to day and it's a dream come true to be able to create our own line of products to share with you guys. We can't wait!" Kim Kardashian wrote on her blog Thursday.
The first set of Khroma Beauty products will launch in Ulta stores this December.
The special holiday collection will feature eyelashes, mascaras and Kardazzle Compacts, with more products from the line set to be released early next year.
The new line is said to bring a "luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous."
The products will accompany behind-the-scenes tips by the Kardashians and their make-up artists via Twitter and YouTube.
The Kardashian's newest business venture follows the launch of the Kardashian Kollection, which began selling exclusively at Sears in fall 2011.
The Kardashians already have a line of nail polishes with OPI each lacquer color is named for a member of the reality TV family.
The Kardashians may know how to attach their name to a product in order to bring in the cash but some of their endeavors have been mired with trouble.
In March, the sisters were the subject of a class-action lawsuit that claimed the reality star sisters Kim, Kourtney and Khloe made “unsubstantiated, false and misleading claims” in ads, interviews and tweets about the efficacy of their weight loss line QuickTrim
