Jessica Simpson Baby Delivery: $2 Million Birth can value quite Beyonce's

Having a baby is tough work. you have to return up with names, prepare a nursery and, if you are Jessica Simpson, decide what number armed guards you wish to patrol the personal hospital wing you have rented for the delivery.

Fearing a kidnapping, Simpson has opted for no fewer than thirty, in line with the April nine issue of in-tuned Weekly via Hollywoodlife, and when all's said and done, she'll reportedly pay additional on her daughter's birth than Jay-Z and Beyonce did on Blue Ivy's. the whole value tag is anticipated to hit $2 million -- a staggering quantity that features the kid's $14,500 crib and also the lookalike Jessica has employed to throw paparazzi off her path.

No word however on what Beyonce thinks of being trumped, however this might be the beginning of a protracted rivalry between the Simpsons and also the Carters. Wait till Blue Ivy and Jessica's daughter are the right age to induce married. The expenditures may climb into the billions.

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Jessica Simpson joked in a telephone interview today that she "couldn't wait" to pose naked for the cover of Elle at 170 pounds. "Normally I'm hoping to be 107 pounds and I don't eat, but" – in homage to the cheesecake pose, perhaps – "I ate cheesecake before we shot."

The set was closed: just Simpson; her fiancé, Eric Johnson; her publicist and a couple best friends. "I wasn't nervous at all," she says (at least, not until the night before it hit newsstands). "Normally, I'm so shy. I'm not the person you see photographed in a bikini on a beach. But for some reason, being pregnant, it's so easy for me. I feel so comfortable in my skin."

The response to seeing so much of her skin? "I'm glad people are reacting positively," says Simpson, 31, who stars as one of three mentors on NBC's Fashion Star, premiering March 13. "It's just really a celebratory moment for me."

She is anxious, however, for the finale to this pregnancy process – "for my water to break, for the day I get to go to the hospital and push. I'm more anxious than afraid. I have not been afraid the whole time. I figure if all these women all around the world can do it, I can do it."

And about that estimated 10-pound baby she'll deliver? "She's in the 90th percentile of weight right now, so she's a big un. She's going to be a very big baby, but I guess that's what I get for letting a baller knock me up."

And will Baby Girl's moniker be as nontraditional as, say, Cousin Bronx Mowgli's? Her mom won't say, but she does reveal that sister Ashlee's 3-year-old son approves of it.

"Bronx definitely loves her name, oh, yeah," says Simpson. "He talks to her in my belly all the time. It really makes your heart melt. He's already got a box of old toys he's put together" for her. Yesterday, he said he was going to teach her how to crawl and then how to walk. "OK, you can do that, Bronx," Simpson says. "It's so cute."

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Fashion design is a cutthroat business in a clean-cut world, even at the best of times. What if there were a TV talent competition, though, that could ensure that would-be fashion designers’ winning designs would be available online and in a select group of stores the morning after a program aired?

That’s the premise behind Fashion Star, which pits 14 would-be designers against each other for the title of “fashion star.” This time, though, there’s a twist. Every week, the winner of that night’s challenge will see her designs on sale the very next day in a leading American retail store, from Saks to H&M — giving the designer a leg up, as it were, on the competition. Canadian viewers — Fashion Star will air in Canada on CTV Two, beginning Tuesday, March 13 — will be able to buy each week’s winning design online.

At first glance, Fashion Star appears to be just another Project Runway knock-off. Elle Macpherson is the host and co-executive producer, and Jessica Simpson, Nicole Richie and John Varvatos are the celebrity mentors. Simpson is the face of a billion-dollar fashion brand under her own name. Richie is the adopted daughter of Lionel Richie and a fashion designer in her own right, and Varvatos is the former head of design for Ralph Lauren and the founder and CEO of his own label, John Varvatos Fashion House.

Another twist: Fashion Star will incorporate both menswear and women’s fashion designs. The overall winner will receive $6 million in orders for “capsule collections,” sets of six to 12 apparel items that, when used together in different combinations, can produce 20 or so different looks.

The biggest mistake first-time designers make, Varvatos believes, based on his own experience with Fashion Star, “is always thinking they’re right.”

Self-confidence is one thing; hubris quite another.

“You get so embroiled in what you’re doing, you start to think you have all the right ideas,” Varvatos continued. “The number one thing you need to understand, as a starting designer, is that there’s an audience out there. It’s not just about what you like. The audience has to buy into it.”

Simpson concurred.

“It’s important to understand who your consumer is,” she said. “Once you get detached from that, once you start thinking you’re this hotshot designer, that’s when everything goes to waste. It’s really being able to be a relatable person, and then brand that and translate that into your garment.”

There’s a difference, Richie added, between being an artist and being business-oriented.

“You have to be both in this industry,” Richie said. “It’s important to know your customer, but also have a good relationship with retailers and respect the retailer’s opinion.”

Macpherson approached Fashion Star somewhat differently than Richie, Simpson and Varvatos, as she is the program’s producer, as well as host and mentor.

“One of the things that was important to us . . . was to create a show that is as much about shopping as it is about fashion — capitalizing on interactive capabilities and technology so that people can actually buy what they’re seeing immediately,” Macpherson said. “That’s new, and very relevant to where we are today.”

Fashion Star was taped last July and August, which is how the winning designers will be able to have their apparel on sale the day after a show airs.

“We wanted to create a fashion series that gave designers an immediate and tangible afterlife, where they could become relevant the moment the show aired,” co-producer Rick Ringbakk explained. “We wanted to create a situation where the winner would have a real chance of riding off the show and becoming a big-time designer. Our core concept was to create a show that would provide the viewer an experience to do with fashion that would be unlike anything they’ve seen before, with big, network-television-level spectacle and excitement, but also allow the viewer to immediately buy the clothes and wear the winner.”

Fashion Star could not have happened without the transformation, and explosion, of technology.

“This is a show of its time,” Terron Schaefer, Saks Fifth Avenue’s vice-president of sales added. “I don’t think we’ve ever seen anything this connected before. This is a whole new concept, in . . . television. Most reality shows — or nearly all reality shows, up until now — are about voting with your telephone. With this one, you vote with your wallet, and you wear the winner tomorrow. All Saks stores will carry the Fashion Star line, and it will be available everywhere (online). As soon as the program ends, it will be available on saks.com.”

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I love to do in front of thousands of brave men in uniform.

It’s every girl’s dream!” Jessica Simpson Said. This is a big trip to Kuwait for her to entertain the soldiers who are assigned there.

This is project to Kuwait is sponsored by MySpace the ultimate dude of Friendster.

The Trip are front acted by other groups like Pussy Cat Dolls, Disturbed and Filter on March 10. By her actions now she looks like she is following the footsteps of Marilyn Monroe, Robin Williams, Mariah Carey.

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